A fun project I helped put together for Mystery Ranch backpacks while I was working as their Brand Manager. The Built for the Mission campaign embodies the innovation of our years of building specialty packs for the military, and how that development has informed all of our consumer products, from hunting and fire to backpacking and skiing. 

BUILT FOR THE MISSION Mystery Ranch is committed to making the finest load-bearing equipment in the world. We build for a different kind of customer. We build for the folks who inspire us. We build for men and women with a job to do. We build with the best materials available and the most durable construction methods that exist so that you know our gear will support your mission whether it’s on the front line, the fire line, the cleanest line or the steepest line. We don’t cut corners. Every pack that we build is designed with you in mind – from function and fit to design and comfort. When every item that goes in your pack is a necessity, we want you to be efficient, effective and, most important, safe. We want to be sure that you can get it done, whatever your mission may be. Mystery Ranch. Built for the Mission.