Sage MOD

I was grateful to work with a fantastic team to make this project a reality. Many thanks to Bryan Gregson, Bobby Foster and Drew Stoecklein for logging crazy hours through all kinds of weather and bringing the vision to life. 

I'm not a huge fan of product videos, so I really wanted to disguise this one as great story telling. When I asked Jerry about the rod, he started talking about why he loves designing trout rods and his time guiding on the Henry's Fork. The line we'd take was pretty obvious. 

So many product vids lose you right out of the gate if you're not in the market for whatever it is they're selling, but I feel as though there's something here for everyone. If you're just getting into fishing, you learn a lot about technique and some very storied water. If you know about Sage, maybe you learn about how our chief rod designer got his start. If you know you want the latest rod, but just need a reason to buy it, that's there too. And, if all you're looking for is some fish porn, we've got you covered. 


A fun project I helped put together for Mystery Ranch backpacks while I was working as their Brand Manager. The Built for the Mission campaign embodies the innovation of our years of building specialty packs for the military, and how that development has informed all of our consumer products, from hunting and fire to backpacking and skiing. 

BUILT FOR THE MISSION Mystery Ranch is committed to making the finest load-bearing equipment in the world. We build for a different kind of customer. We build for the folks who inspire us. We build for men and women with a job to do. We build with the best materials available and the most durable construction methods that exist so that you know our gear will support your mission whether it’s on the front line, the fire line, the cleanest line or the steepest line. We don’t cut corners. Every pack that we build is designed with you in mind – from function and fit to design and comfort. When every item that goes in your pack is a necessity, we want you to be efficient, effective and, most important, safe. We want to be sure that you can get it done, whatever your mission may be. Mystery Ranch. Built for the Mission.