Who I am:
Hi. I’m Catie, a Colorado-based marketing and e-comm strategist with 20 years of experience successfully building brands, executing omni-channel marketing campaigns and designing user-first digital experiences.
But when it comes down to it: I’m a storyteller.
There’s so much that goes into a successful brand, and while there’s a lot to it, it’s not that complicated. We just need to drill down to where it came from, what it’s about, and which parts your customer really cares about.
For example: Me.
I graduated from the University of North Carolina (GO HEELS!) where I majored in English, rowed crew, and dropped out of my sorority. What’s in the white space? I love college hoops, Air Jordans, think for myself, tell stories, and wake up at 5am to work out everyday.
After college? I made six figures bartending, quit to get a Master’s in Oriental Medicine, built and ran my own acupuncture practice, was a life coach before that was a thing on tiktok, and taught yoga. What’s between the lines? I hustle, am an early adopter, still think for myself, value my freedom, and do my best to take care of my physical and mental health.
How does this help you? I understand the pain points of running a small business, a start up, and a one man show. I’ve had every job in the marketing department, so I know the roles and have experience in each one to help you audit and improve everything from your org chart to your tech stack. I’ve got the tools to optimize your budget and headcount, and we’ll find the easy wins and find opportunities where a little dial-turning could make big money.
What I do:
I will help you tell your story in a way that is authentic to you and your brand, reflected in every product and piece of content that goes out the door - everywhere the customer see it, generates more leads, and offers a better customer experience for more brand loyalty, repeat purchases, increased revenue.
Want me to make it even simpler? We will create a brand and a user experience that you and that your customers love.
A nerd for the numbers, I make data-driven design decisions that fuel conversions, and am not afraid to dig into the analytics in search of opportunities for increased growth and revenue. My background gives me a deep understanding of KPIs, sales funnels and customer journeys, as well as the perspective and empathy necessary to design an elegant solution that serves both the user and the business.
When I’m not behind my battle station of monitors, you’ll find me on my mountain bike, stirring something on the stove, searching for the perfect croissant, or on a distant beach with my nose in a book.
part designer
UI/UI Design
Design systems
Interaction design
Figma
Adobe
Making it beautiful
part coder
Front-end development
HTML / CSS
JavaScript (sorta)
Bootstrap
Closing brackets
Making espresso
Random Facts
In case of fire - I grab the espresso machine and the cat
In 2023 I completed the Leadville 100 MTB race
Last minute flights are my love language
Generative AI is becoming an obsession
Heavy deadlifts + big headphones = my happy place
The damn dress was blue!
In 2014, I was selected as a speaker for TEDxBoulder. My talk was based on the idea that we should reframe “commitment” as less of a ball-and-chain, and more as the doorway through which we are best able to focus on the things that we care about.
Whether it’s a relationship, work, or a passion project, narrowing our focus to the things that truly matter allows us a deeper understanding of how we can best contribute and make better this thing that means so much to us.